Curious by default.
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Clear over clever.
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Opinionated when it counts.
〰️
Always intentional.
Curious by default. 〰️ Clear over clever. 〰️ Opinionated when it counts. 〰️ Always intentional.
I work in the in-between.
I do my best work before the story is fully formed, when teams are circling big questions, the positioning isn’t quite landing, and everyone feels the pressure to “just ship something.”
That’s where I come in.
I work across growth, brand, and product to help teams figure out what they’re really trying to say — and why it matters. My role often sits at the intersection of strategy and translation, turning complexity, context, and competing priorities into clear, human messaging that can actually support launches, campaigns, and long-term growth.
I believe good marketing is less about cleverness and more about clarity. Less noise, more intention. And systems that hold up beyond launch.
How I show up
I’m collaborative by default and opinionated when it counts. I ask questions early, pressure-test assumptions, and care deeply about alignment before execution. I’m comfortable working cross-functionally, especially where product, design, and marketing overlap, and I gravitate toward work that requires both strategic thinking and hands-on follow-through.
I care about:
Clear positioning and honest storytelling
Experiences that make sense to real people
Marketing that scales, not just performs
If the work needs structure, taste, and a point of view; I’m in.
What I bring
My background spans agency and in-house teams, early ideas and established platforms, and roles that blend strategy, content, UX, and execution. I’ve worked on enterprise, B2B, and consumer-facing experiences. I’m especially drawn to work where messaging and product experience need to move together.
I bring clarity, strong taste, and a bias toward building things that last. Not performative marketing. Work teams can stand behind and users can actually understand.
Beyond the screen
Outside of work, I’m usually cooking, traveling, or making something with my hands, with a playlist on and family, good food, and a little chaos close by. I spend a lot of time outside with my dogs, near Lake Michigan or the dunes when summer hits, and wherever there’s a good meal or a glass of wine involved.
Lately, life is fuller (and louder), thanks to my baby boy, Ollie. I care deeply about craft, warmth, and intention — values I bring into everything I touch.
Get in my zone.
Music has always been part of how I think and create. When I’m writing, designing, or untangling a messy idea, there’s usually a playlist running in the background to keep me focused and moving.
From deep work to creative play, Spotify (and occasionally SoundCloud) is how I find my rhythm.
Check out one of my go-to playlists ➡️