Digital accessibility matters for everyone.

Accessibility · Content Strategy · GTM Enablement · HubSpot

Accessibility guidelines are complex — and often overwhelming. To make them usable, I translated W3C’s WCAG standards into role-based checklists tailored for content editors, developers, and designers.

The result: practical tools that teams could actually use.

The checklists have been downloaded globally by freelancers through Fortune 500 teams and were supported by automated lead nurturing through HubSpot — ultimately contributing $150,000+ in qualified sales pipeline.

My role:

• Defined the role-based framework and positioning

• Simplified WCAG guidelines into actionable, usable checklists

• Supported go-to-market messaging and lead enablement