Owning how Chegg Skills shows up
At Chegg Skills, my role sits at the intersection of brand, growth, product, and partnerships. I’m not just focused on individual campaigns or pages, I’m responsible for how the story holds together across audiences, channels, and moments of decision.
From website strategy to go-to-market alignment, my work centers on creating clarity at scale: helping learners understand what’s possible, partners understand how we work together, and employers understand the value behind the programs.
Project Highlights
The 2024 redesign was the first major transformation of the Chegg Skills web experience: bringing separate Thinkful and Chegg Skills experiences into a more unified brand and digital ecosystem.
Over roughly 6–8 months, I led the marketing workstream across content strategy, site structure, messaging, cross-functional coordination, and QA — helping translate new brand guidelines and evolving business priorities into a cohesive web experience.
The redesign required a late-stage shift to a partner-only model, which meant rethinking structure, messaging, and flows while keeping the launch on track and ensuring the experience works for learners, partners, and prospective B2B customers alike.
The result is a site that scales with the business, supports multiple audiences, and evolves as Chegg Skills grows.
Rebuilding the foundation: Thinkful → Chegg Skills (2024)
From product strategy to sales conversations
I support sales and go-to-market efforts by translating product strategy, learner outcomes, and market context into clear, usable narratives. Whether launching new programs or supporting ongoing sales conversations, my focus is on helping teams show up aligned, confident, and credible.
Rather than creating materials in isolation, I work closely with Sales, Product Marketing, and Partnerships to ensure messaging reflects real buyer needs and can flex across audiences, deal stages, and channels.
Social strategy & brand presence
I lead the strategy behind Chegg Skills’ LinkedIn channel, establishing content pillars and a repeatable framework for how we communicate. I partner with a freelance writer on post creation and design many of the reusable templates that keep the channel consistent and on-brand.
The result is a channel that feels cohesive, intentional, and scalable - without losing its human voice.
By 2026, the business had changed — and the website needed to catch up fast.
I led the marketing workstream for a rapid B2B redesign spanning the homepage, solution, product, outcomes, and company pages, with a focus on sharpening the go-to-market story, simplifying audience journeys, and making the value of Chegg Skills easier to understand.
To move from strategy to something tangible quickly, I used Claude Design to prototype page concepts, explore layouts, pressure-test content hierarchy, and accelerate stakeholder alignment before handoff to design and engineering.
From there, I drove messaging, content creation, stakeholder reviews, engineering coordination, QA, and launch — all within roughly 4–6 weeks.
Unlike the 2024 redesign, this wasn’t about consolidating brands. It was about speed, clarity, and repositioning the site around a more focused B2B story.
Rebuilding our site experience – in ~5 weeks (2026)
“The improvements in our copywriting, website design, sales assets, and overall go to market strategy have improved 10x+ as a direct result of Hannah's work.”
— JANANI KRISHNAN, FORMER PRODUCT MARKETING MANAGER
@ CHEGG SKILLS